Every company deserves to see to it that their company objectives are met through the many strategies put in place. SWAM wanted a platform for their members to practice online journalism as well as update the sports fanatics and what is going in the sports arena within Malawi and abroad. And owning a website helped achieve this goal a lot easier and implement in the most effective way possible.
The Sports Writers Association of Malawi (SWAM) is an umbrella body of Sports Journalists, Sports Analysts, Commentators, Presenters, Photojournalists and all those involved in the sports. it is also a non-profit Organization which was established in 2011 and registered with the government and international Sports Press Association in Switzerland in 2014.
The Association was formed to promote excellence in Sports Journalism in Malawi through provision of training, awards, a code of ethics and defending the rights of the Sports Media.
The Association owns a website developed by Freelance Web Solutions that behaves as a publishing site for all sports current affairs. Where the website also serves as the main medium between the audience and the association.