In 2018, we were approached by KB Accounting Services Ltd. They are a great group of professionals offering Accounting, bookkeeping, taxation, audit, hr & Recruitment and accounting packages in Malawi.
They had the services and products but struggled on how to reach out to a bigger audience with their lucrative products through their previous website which was failing to meet their goal– sales generation.
“We approached Freelance Web Solutions in 2018 when we realized that our previous website was failing to generate sales. So, we needed a website that would help turn our dreams into reality,” says Mr. Kadzakumanja, the Director.
Upon hearing their challenges, we sat down together to review their goals. We proposed that the best way to achieve their goals was to revamp the whole website which they agreed.
At Freelance Web Solutions, we believe that businesses that have a website with no Return On Investment (ROI) are the same as those who don’t have one. This is why we are tough in our client onboarding process. We ask you a lot of questions to find out your business goals and objectives so that we can see how we can factor into your new website project.
What we did was to redesign the website. We offered advanced search engine optimization so that they rank well on certain keywords they provided. One of the keywords they wanted to rank locally was “Accounting Services in Malawi” which we did perfectly well. This is because not all people looking for accounting services in Malawi know the companies by name. See screenshot below:
The company was a sole proprietorship then and in 2020 it had grown into a limited company.
Here is what the Director says: “Today, we can say since we switched to Freelance Web Solutions, our sales have increased tremendously. For the past two years, our website has managed to generate over 90% of our sales with more prospects on the table. In the past 9 months alone, our sales value has increased by 255.95%. It is a big achievement for a small business like us.”
He adds, “Our business is growing every single day such that in the next two months, we are planning to open a branch in the Capital Lilongwe.”
However, this achievement didn’t just come on a silver platter. It involved a lot of efforts and he has some advice to the small businesses reluctant to have a website;
“My advice to Entrepreneurs and Business individuals is to embrace technology and avoid the mistakes big companies made in the past years. A website is a sleepless, boundary-less and tireless sales and communication agent that tries everything possible to grow your business. All you have to do, is to keep your agent (website) alive by writing articles/blogs, updating content and sharing it on other social media platforms.”
If you want to be the next KB Accounting Services Ltd, don’t hesitate to contact us. We will be happy to offer effective solutions.