A website is an investment. Therefore, it should have a Return on Investment (ROI). You create a website so that it helps your business grow either by serving your existing customers or attracting new consumers. This means that a website with no ROI is useless. A website can therefore only be deemed “effective” if it is able give you returns.
However, having an effective website is not easy. It requires a lot of effort. Here are some things that you need to consider for you to have an effective website;
- A Website Must Have Goals
Goals define if you will succeed in every venture of life or not. It is the same with a site. The reason that prompted you to have one is the primary goal and must be broken down into smaller goals.
Your website goals are what defines what you want to achieve with your website. What problems do you want solve through your website? Do you want to serve existing customers with new products and services? Or do you want to attract new customers?
Put them in black and white. If you don’t have them, it will be hard to measure the effectiveness of your website. Remember, goals will determine the structure of your website and its features to effectively reach your targets.
- Listen to professional advice
The “the customer is always right” rule doesn’t apply in the technological world. If you want the website to be effective you have to take advice from your developer. The things you want as a client in a site may not match the technical needs or marketability of the site.
An example of this would be asking your developer to add hundreds of photos on the home page which might end up slowing your website. Nobody likes a slow website including search engines as it affects the user’s experience. Remember, the website is not for YOU but your CUSTOMERS. Many websites fail because the company wants the website to serve them not their customers.
A professional developer who wants to help you won’t always say “yes” to all your requests. As a client, your role is to make sure you get the best developers to develop your site.
When was the last time you updated your website? If someone visited your website today, what new things are they going to find? It becomes frustrating to users looking for new information when they see information from six months before.
In this competitive world, the chances are that there are also other people running the same kind of business like yours and it is therefore important to make sure that you always stay ahead of them. Make sure that when people search for the kind of products and services you offer, your website should be found on top of the first page of search engine. This can only be possible if you update your website frequently to improve your search engine ranking.
Google hates outdated websites because it assumes you don’t exist anymore. The best way to ensure that your website is updated is through blogging. So, if you don’t have a blog page on your website, consider adding it now because this is where you will be publishing your latest news and updates. Apart from latest news, you can also be writing anything interesting on your products and services.
- Use the Power of Social media
Social media is a very important tool to connect and interact with your customers. But it also helps you generate more traffic to your website. Social media is where you post links of your new blog posts because some people go there to see what’s new. The chances are that you have found this link from any of our social media platforms — that’s how powerful social media is. You can post manually or you can automate it. So if you don’t have a social media account, stop reading this now and go setup one.
- Consider Advertising
If you have enough money and you want to reach a wider audience, consider promoting your website through online advertising. You can do this by boosting your blog posts on social media or by promoting your product and services with Google Ads. Either way, you will be allowed to put a link of your website, hence more traffic. If you don’t have enough budget, then consider blogging frequently in order to continue generating traffic for free.
- Clear CTA (call to actions)
A CTA is what you want those visiting your website to do. Do you want them to make a donation or to buy a product or to contact you? Then add a call to action button on the page so that your audience knows what to do. Make this clear by adding specific buttons. If you want someone to requesting a quotation of a product- make it clear by adding a button.
Do you want them to call you? Add active phone numbers which will appear on every page of your website. Do you want them to know where your offices are and your business hours? Consider adding a physical address (preferably with a Google map) and opening/closing hours.
- Hire a professional
One way to make your website effective is to make it look professional. Make it visually appealing so that it entices people to stay.
If you don’t have enough funds, wait till you have to engage a professional and experienced designer and developer. Don’t be pushed to a cheaper alternative as it may prove not affordable in the long run if it is not helping you attain your goals.
There is no way you can pay 50 bucks for a website and expect it to look like a 5,000 bucks website. Hire a professional developer if you want a meaningful website.
At Freelance Web Solutions, we help small businesses grow online through building effective websites and by providing them with professional advice throughout. Read the story of KB Accounting Services Ltd Here.
There are many things that you can do to have an effective website but let’s stop here for now. Don’t forget to subscribe to our newsletter to get our latest blog updates.
Are you thinking about growing your small business? Why not get a website for it?
Actually, the number of small businesses that have a website is quite low in spite of the growth and expansion of technology. It does not matter how small your business might be, having a website proves to be a key when it comes to modern exposure and marketing.
Following are the reasons why your small business requires a website:
1. More Professionalism and Credibility
In general, websites offer a sense of credibility and it helps in establishing your brand as a reliable and professional service. Without a website, your services or products will not be acknowledged by most people because it cannot really be found online.
When you have a website, it offers an opportunity of building a long-lasting relationship with your consumers. It gives them the reassurance that is required for trusting your brand.
2. Increase in Consumer Reach
In recent times, online shopping has proven to rise significantly. It implies that the number of online shoppers has increased significantly and since there is no closing time for the internet, sales are rising even after hours. Since you are capable of accessing a website almost anytime and anywhere, the reach has become significantly wider. It enables your business to grow globally and target demographics beyond your specific location.
When you have a traditional store, your reach is quite limited. In fact, it is limited to only a specific geographic area and it is quite difficult to go beyond this area. However, it is not the same when you have a website. When you have a website, you are able to extend your reach significantly. For instance, you can not only target regional audience but also international audience.
3. Effective Marketing
Actually, your website is working when you are sleeping. It means your website is always promoting and marketing your services and products when you cannot directly. It potentially generates sales almost all the time. Therefore, paying that one-time development fee for your website is quite beneficial when it comes to ensuring the relevance of your brand.
You might be surprised to realise that your website alone functions as an advertisement for all of your services and products. You can further increase your reach by considering social media. It might be a big spend on your budget but it is worth the investment.
4. Saving Money
Another important benefit that you get by having a website is you save money on distribution and printing costs. A website is capable of acting as your online catalogue or brochure that can be updated and changed any time you want. In addition to it, if you make the use of a content management system, you can quickly make changes without paying anything.
Let’s suppose that you are updating your services, you don’t need to go and have brochures or flyers printed in large numbers. Instead, you can just update information on the website and that would be it.
5. Easy Access to Customers
It is quite important for a business to continue making customers. If it does not make customers then it would not be possible for the business to survive. However, making new customers can prove to be quite difficult. However, when you have a website, it becomes a lot easier to make customers. For instance, your website is online and anyone on the web can come to your site.
6. Improve Productivity
When you have a website, it serves to improve the productivity of your business because generally, less time is spent in explaining the service or product details to your customers because all of this information is available on your website. Your customers can visit your website anytime and they can gain the information they need.
7. Educate Consumers
Actually, when you have a website, it serves to provide free advice about your services and products to the customers. It should be noted that this information can be delivered in a consistent and well-thought-out manner at any time of day.
8. Two-Way Communication
When you have a website, customers can easily and quickly contact you, provide you with feedback, and ask about anything that confuses them. It implies that having a website plays quite an important role in facilitating your communication with customers. Usually, consumers have to consider numerous steps before they can reach out to businesses. However, there is no need for customers to follow such a long process when they can just reach out to you from your website.
If you need a website for your small business, you can let us build a website for you. We will deliver a functional and responsive website for only MK200,000. With such a small investment, you can avail all the opportunities that you need to grow your business in an effective way. Checkout how a website can do for you.
In this post today we are going to discuss about Website Maintenance Service. If you have a Website Iam very sure that this is not a new term to you.
However our ten years of experience on different website design projects, we have discovered that most of our clients still don’t understand the importance of this service and how lack of it can affect the performance of their website.
In a nutshell, website maintenance is the act of regularly checking your website for issues and mistakes and keeping it updated and relevant. Regular monitoring of your website is a must for checking your business running smoothly.
This service contain very important things outlined below:
- Software update: this helps your site to use a latest software always.
- Security: it gives 100% security to the hackers & other problems that occurs like website being down.
- Fresh Content: this helps your site to contain new information always.
- SEO: it helps your site to rank on high position & it helps a lot your customers to find what they want easily.
- Back up: helps you to keep your important information easily without giving you headache of losing it when something bad occurred.
- The advantage of having new features.
- It improves visitors experience
- Reach every client.
Still confused? Let me put it in this way:
Let’s assume you have bought a car from a car dealer. We all know that after sometime for that car to still perform well you take it for a service. Even if it does not have any problem, you always pay a little something for it to be serviced.
This is what exactly happens to the website. Before something bad happen, you need to maintain it often.
You may wish to know that a website is made from a combination of different tools which needs to be updated always — otherwise you risk it down whether through hackers or outdated code.
When website is maintained regularly it attract retain customers, maintain search engine ranking and present new information, products and services to the public.
Website maintenance is also required to maintain the value of the website over time as the outdated website tells your customers you no longer exist or you don’t care your business any more.
I hope by now you understand why websites need maintenance. If you have any questions, feel free to let us know below.
Freelance Web Solutions is pleased to announce a special offer for website design services. With only MK200, 000 you can claim your responsive website of up to 40 pages .
The offer includes a free one year domain registration, free one year web hosting (1GB Disk Space, unlimited emails, unlimited bandiwidth, unlimited hosted domain etc) and free one year maintainance.
Terms and conditions apply.
NB: This offer doesn’t apply to ecommerce website design services.
Grab your offer now before September 30, 2019.
Contact Us on +26521226352 or Call/WhatsApp on +265885096052
As one way of giving back to the community, Freelance Web Solutions is offering free website design and development services to non-profit organisations in order to help them use the web to drive their missions forward.
Proposals are solicited only for Non-profit organisation. Proposals from other sectors, will not be considered. It’s undisputed fact that world is going digital. Over half of the world’s population is already online. This is an opportunity for every nonprofit organization to showcase their activities online and thereby attracting potential donors and volunteers.Up to five websites will be granted this year.
For over ten years, we’ve worked with several nonprofits. Along this journey, we have learnt a lot especially how we can build a useful nonprofit website. You can appreciate our work by checking www.factmalawi.org, www.merchildren.org, www.focold.org or www.askamuslim.com just to name a few.
Website Design Features
- Up to 10 pages i.e Home, About, Projects, Gallery, Contacts and Get Involved
- Online Donation System
- Online Volunteer Recruitment
- Newsletter System
- Social Media Integration
- The organizations should be from indigenous Malawians
- Must be ready to meet direct costs i.e for domain registration, web hosting and web
- management services.
- Be able to mention why they need the website
Application opens: March 16, 2019
Application closes: April 15, 2019
If you have any questions on how to apply, please contact Faith Chisale at firstname.lastname@example.org